Compare your current prices with the average prices in the market and find the products to analyse
In the product overview, you will see the information on the products where market data is present, which means that this will only include matched products
It includes information on the number of products matched, the total number of offers, the average offers per product, the average price ratio, the price ratio graph, and the list of matched products at the bottom.
Cheapest Selling Price L30D overview
Within this additional dashboard, you can the lowest price of the past 30 days. These prices are based on your imported selling price. With this overview, you enable yourself to always stay inline with the Omnibus directive.
Matched Products
The number of products with matches in the market. This number is usually less than the number of products imported into Omnia.
Total offers found
All combined matches(unique sellers per product) we have found for your imported products.
Average price ratio
The price ratio is defined as the comparison between your Selling Price and the average market price (excluding shipping cost). A positive average price ratio indicates that you are priced above the market average, whereas a negative price ratio indicates otherwise. The numbers show how much cheaper or more expensive you are on average compared to the average market prices.
Avg. offers per product
The average amount of matches we find per product. With this number, you can see how many other sellers there are in the market for your full assortment on average.
Price Ratio Graph
At the right side of the page, you can see the price ratio graph. This graph shows how your products are priced compared to the market average.
The separate bars show the number of products that represent a certain price ratio. By clicking on these bars, you can drill down and filter a specific selection of articles to do further analysis. You can also make use of the filter bars on top of the page to dive deeper into specific group of products (eg: based on their top categories, etc)
If the bar graph is skewed to the right, it shows that your products are overpriced compared to the market average. Left-skewed graphs indicate that your prices are relatively low to competitors.
Product Overview
This overview will enable you to get a glimpse in how your assortment is performing against the rest of the market. You will see your own price, the cheapest price in the market - including the seller and also how many offers are found for your combined data sources. You can also download this overview on the top right and share internally.
To dive further into a specific product, please click on the three dots after the product ID and click on Go to Product Details Page. This will take you to a new dashboard diving into product information.
